Consumer behavior Essay Example | Topics and Well Written Essays - 250 words - 3

Consumer behavior - Essay Example It is not just limited to particular society or particular tribe, rather it is a generic characteristic of mankind based on which it aims for achieving excellence in different fields and further aims to outshine his fellow beings. Other factors that can be attributed to it include social mobility, social imbalances and social stratification in broader terms which brings about such desire in individual to belong to a class that is gifted and is termed a possessed one in terms of its belongings. It’s a continuous process, and those who have achieved some aim to go further up the hierarchy of social standing, and those who are at the bottom and belong to the lower middle classes and less affluent classes in terms of financial standing strive in their own way towards achieving a status higher than that of present. Income levels, occupation are few of the variables towards the determination of social standing and the subsequent aims against